The process of formation
Our journey began not in a storefront, but in a cozy kitchen filled with the aroma of freshly baked sweets and the sound of laughter. It all started with a deep-rooted passion for desserts—an obsession with creating the perfect balance of flavors, textures, and presentation that could bring joy with every bite. Inspired by childhood memories, family traditions, and a love for sharing treats with others, what was once a hobby slowly evolved into something more.
Late nights were spent testing recipes, sourcing the finest ingredients, and learning the craft not just of baking, but of building something meaningful from scratch. Friends and family became taste-testers and cheerleaders, encouraging the dream that one day these creations could be shared with the world.

Esther Howard
Chef cook - Founder
EARLY BEGGINING
1950
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Reach 5k+ customers
1970
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Available all over Europe
2000
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Recognized all over the world
2020
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